Newsletter & Creative Expression
Support for purpose-led coaches, consultants, and business owners who know they should send .. but just can't seem to press the button
The reality
You know you "should" have a newsletter. You've written one or two. Maybe it's been weeks (or months) since the last one.
The shame spiral has started: "It's been too long... what would I even say... they won't want to hear from me... I'll just be adding to the noise..."
And so you reorganise your kitchen cupboards instead.
Sound familiar?
The transformation
From: Paralysing guilt and shame, stuck in "it's been too long" loops, terrified of how people will respond
To: Recognising that people want to hear from you - and sending newsletters on YOUR schedule, in a way that feels aligned with who you are and your values
Why this is so hard
Your nervous system sees sending newsletters as a threat.
Not because you're broken or lazy, but because being seen comes with consequences - potential rejection, silence, criticism, or the terrifying possibility that no one will care.
Perfectionism isn't about being a perfectionist. It's your nervous system trying to keep you safe from those consequences. If you never send it, you never have to face how people respond.
The struggle is never technical. It's always emotional.
How I help
This isn't about growth hacking or funnel optimization. I'm not here to help you get 10k subscribers.
I'm here to help you actually send the thing - without suddenly needing to alphabetise your spice rack.
Together we work on:
Understanding your specific blocks
Is it perfectionism? Fear of negative responses? Feeling like you're adding to the noise? Not knowing what to write about? Worrying about the consequences of visibility?
We figure out YOUR pattern - because everyone's flavour of stuck is slightly different.
Loosening shame's grip
The "it's been too long" story loses its power when we bring compassion to why you've been stuck.
Your nervous system was trying to keep you safe. Once we understand what your system is protecting you from, we can work with it rather than fighting it.
Finding ideas in the jumble
I help you see that what's in your head can become something others want to read. I spot connections and themes you're too close to see, and help you recognise the value in what feels mundane to you.
This is one of my superpowers - seeing the newsletter topics hiding in your everyday thoughts and work.
Building sustainable practices
Through values work and self-compassion, we find a rhythm that works with your brain, your life, and what actually matters to you.
Not "batch 12 newsletters every quarter" if that makes you want to scream. Not "send weekly" if monthly feels more aligned.
Your schedule. Your way. Taking action on what matters to you.
What you get
Regular 1:1 mentorship sessions
Frequency and format tailored to you (could be fortnightly, monthly, or as-needed)
Idea generation support
Helping you spot newsletter topics in your everyday thoughts and work - the stuff you don't realise is interesting
Accountability with kindness
Check-ins that feel supportive, not shaming. No "you should have done this by now" energy.
Emotional block dissolution
Working together to understand and loosen the grip of shame, perfectionism, and fear - because that's where the real stuck-ness lives
Who this is for
Purpose-led coaches, solopreneurs, and business owners who know a newsletter matters but can't seem to send one
Creative folks whose perfectionism has them frozen
People with AuDHD/ADHD or high sensitivity who need extra support navigating the vulnerability
Anyone stuck in the shame loop of "it's been too long!"
Those who want to START or KEEP GOING (not scale to thousands)
Who this isn't for
People looking for subscriber growth strategies
Those wanting funnel optimization or conversion tactics
Anyone ready for the "scale to 10k" advice (I'm not your person for that!)
Those who just need technical help with platforms (I recommend hiring a VA)
My Background
I've been writing newsletters for 7+ years:
My own newsletter since October 2018
The Happy Startup School's newsletter since October 2023
The Museum of Happiness newsletter for 4 years (an award-winning not-for-profit)
I know this struggle intimately - both from my own journey of overcoming the "who am I to be in people's inboxes?" fear, and from supporting clients, friends, and colleagues through their blocks.
The emotional resistance is real. The shame is real. The fear is real.
And so is the relief when you finally send.
“Anya has a seemingly effortless ability to connect the dots between disparate sources of information in order to create new insights and perspectives.
She shares her knowledge with compassionate grace and humble love such that she attracts support and requests for support from everyone she meets.
She holds space for learning and growth in a way that's inclusive, safe and structured.”
— Carlos Saba, co-founder The Happy Startup School
Ready to start?
If you're tired of the shame spiral and want to actually share your voice without finding urgent reasons to rearrange your sock drawer, let’s talk. Book a free 30 minute call, or book what you need below.
Press Send
A one-off session to help you find immediate relief, generate ideas, and discover your first next action. Perfect for getting back in the saddle if you have an existing newsletter.
Held over Zoom, 90 mins.
The Newsletter Habit
Four sessions to build a newsletter practice that actually sticks
You don't need more advice about newsletters. You need support to actually send one — and keep sending.
The Newsletter Habit is a block of four sessions full of gentle, practical mentorship designed to help you find your rhythm, whether you're starting from scratch, returning after a long gap, or finally making peace with a practice that's felt like a burden.
Each session we'll work with what's real for you — the blocks, the ideas, the excuses, the life stuff — and find the next small, doable step.
No pressure to send weekly. No "batch 12 at once" strategies. Just honest support for building something sustainable.
What we work on together: Finding your topics and voice, understanding your specific blocks, loosening the grip of shame and perfectionism, and building a habit that fits your actual life — not an imaginary, more-disciplined version of you.
Four sessions over Zoom, frequency and spacing agreed together. Investment: £320.